Firstly I need to be a fan of the artist’s work. It’s difficult for me to push something to the world when I don’t believe in it 100%.
FROM THE STREETS
Secondly the artist’s brand image and world outlook must in some way align with what Alpha Longboards stands for. More than a skateboard brand I consider Alpha Longboards to be a social documentarian and pan-africanist brand.
Thirdly, the artist must have a good work ethic and the consistency of putting out amazing work should be indicative of that. As well as how they push their own work independently rather than waiting on managers or galleries to do their bidding to the world.